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UI/UX Design — AI Focused

Develop UX research, interface design and AI-assisted product workflows, with Figma prototyping, portfolio work and capstone projects.

Complete the course application form on Google Forms.

01 / COURSE OVERVIEW

What this course covers.

Move from human-centred design, design psychology, research and information architecture into visual UI foundations, typography, colour and Figma. Explore AI-assisted research, ideation and prototyping, then connect product thinking with interaction design, portfolio development and a industry internship.

02 / WHAT YOU WILL LEARN

Build your understanding.

  1. 01

    Apply human-centred design, research and information architecture.

  2. 02

    Create layouts, typography and accessible colour systems for digital products.

  3. 03

    Build Figma design systems, component libraries and responsive interfaces.

  4. 04

    Explore AI-assisted UX writing, research, ideation and prototyping.

  5. 05

    Connect product thinking, interaction design and portfolio case studies.

03 / THE CURRICULUM

Inside the course.

Explore the phases and topics in their original curriculum order.

Phase I

FOUNDATION OF ELITE UX THINKING

1. UX Mindset & Design Psychology

  • Human-centred design principles
  • Behavioural psychology in UX
  • Cognitive biases in digital products
  • Designing for emotion & perception

2. Design Thinking for Premium Products

  • Problem framing for luxury brands
  • User empathy & persona building
  • Experience mapping
  • Value-driven design decisions

3. UX Research Mastery

  • Qualitative vs quantitative research
  • User interviews & usability testing
  • Insight synthesis
  • Research storytelling

4. Information Architecture

  • Structuring complex systems
  • Navigation psychology
  • User flow optimisation
  • Mental models in UX
Phase II

UI DESIGN FOR PREMIUM DIGITAL PRODUCTS

5. Visual UI Foundations

  • Layout systems & grids
  • Spacing systems used by global products
  • Visual hierarchy & clarity
  • Minimalism in premium UI

6. Typography for Digital Luxury

  • Typeface psychology
  • Premium font pairings
  • Readability vs personality
  • Editorial-style UI design

7. Colour Systems for Premium Brands

  • Emotional colour strategy
  • Dark mode aesthetics
  • Monochrome luxury palettes
  • Accessibility in colour

8. High-End UI Design in Figma

  • Design system creation
  • Component libraries
  • Auto layout mastery
  • Responsive design logic

Tools: Figma

Phase III

AI-POWERED UX & UI DESIGN

9. AI in Product Design

  • Role of AI in modern UX
  • AI-first product thinking
  • Ethical AI design

10. AI Tools for Designers

  • ChatGPT & Claude for UX writing & ideation
  • Midjourney / Firefly for UI visuals
  • AI wireframing tools
  • AI user-flow generation
  • AI usability insights tools

Tools: ChatGPT, Claude, Midjourney, Firefly

11. Prompt Engineering for Designers

  • Structured prompts for design
  • Generating UX concepts
  • AI-assisted research
  • AI moodboards & design directions

12. AI + Figma Workflow

  • AI plugins in Figma
  • Rapid prototyping with AI
  • Automating design tasks
  • Speed without losing originality

Tools: Figma

Phase IV

PRODUCT DESIGN & REAL-WORLD APPLICATION

13. Product Thinking

  • Business-driven design
  • KPI-focused UX decisions
  • Designing for retention
  • Conversion psychology

14. UX for Startups & Premium Brands

  • SaaS UX patterns
  • E-commerce luxury UX
  • Fintech & lifestyle UX trends

15. Prototyping & Interaction Design

  • Micro-interactions
  • Motion in UX
  • Advanced prototyping in Figma

Tools: Figma

16. Portfolio & Personal Brand

  • Case study storytelling
  • Recruiter-focused portfolios
  • LinkedIn & designer branding
  • Positioning yourself as a premium designer

Tools: LinkedIn

17. Capstone Projects

  • Luxury e-commerce app
  • AI-driven productivity app
  • Premium brand website UX
  • Startup product redesign
Phase V

INDUSTRY INTERNSHIP

Students work in

  • Real product environments
  • Live client projects
  • Startup collaborations
  • Simulated agency/product studio

Includes

  • Mentor reviews
  • Real deadlines
  • Team collaboration
  • Product presentations

04 / PRACTICAL LEARNING

Put it into practice.

Projects in the curriculum

  • Luxury e-commerce app
  • AI-driven productivity app
  • Premium brand website UX
  • Startup product redesign

Industry internship

Industry internship in product environments, live client projects, startup collaborations or a simulated agency/product studio, with mentor reviews, team collaboration and product presentations.

05 / TOOLS & TECHNOLOGIES

Tools in your workflow.

Named in the course topics.

  • Figma
  • ChatGPT
  • Claude
  • Midjourney
  • Firefly
  • LinkedIn

Start your
application.

Interested in UI/UX Design — AI Focused? Tell us about yourself and your learning goals in the course application form.

Apply for this course